Matt Holyoak is renowned worldwide for his captivating portraiture. 

He is recognised for his honest and compelling portraits of Monarchs, Pioneers, Artists, Renegades, Actors, Inventors, Writers, Designers, Olympians, Poets, Freedom Fighters, Musicians, Scientists, Filmmakers and people he encounters on his travels.

Matt’s editorial work regularly features across the world’s most influential fashion, music and cultural magazines and works with such titles as Vanity Fair, British Vogue, Harpers Bazaar, Elle, Dazed & Confused, Interview Magazine, L’Uomo Vogue, Rolling Stone, Sunday Times Magazine, amongst others.

Matt runs a successful commercial studio and is credited with blurring the line between “art” and “commerce”. His brand-defining work has resulted in award-winning advertising campaigns for Omega, SK-II, Nike, Braun, Noble Panacea, Netflix, SKY, CNN and many more.

These campaigns have allowed Matt to pursue projects exploring his cultural passions.

“Locals” is a portraiture series curating intimate moments of life in the local landscapes of the places he travels.

“Dead Gorgeous” is a still life series exploring the concept of ‘TRANSFORMATION’ through the decaying transformation of dead flowers.

“Behind the Camera” is a portraiture book celebrating the world’s greatest filmmakers, capturing intimate portraits and personal stories of their creative genius penned by their chosen confidants—Richard Attenborough by Stuart Till, Danny Boyle by Underworld, and Catherine Hardwick by Jerry Zuckerberg amongst many more.

Matt is also an advocate and ambassador for Mental Health, Domestic Violence, Child Protection and Cancer charities, raising global awareness with impactful campaigns for, MQ Mental Health, Comic Relief, No More and Cancer Research…